K10Yoga + Explore. Dream. Discover.

Why does K10Yoga use “Explore. Dream. Discover.”

I often get asked why K10Yoga uses “explore. dream. discover. as the tagline for our organization. This quote,

“Twenty years from now you will be more disappointed by the things that you didn’t do rather than the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.“

…which some attest to be from Mark Twain, slid across my desk circa 2010 as I was in the process of getting out of my own way and living into who I saw myself becoming. I dreamt of traveling the world, immersing myself in new cultures, to learn the vastness of the world. Being humble and modest as I am and never wanting to stand out, intrude or overtake a culture but instead to sit back, listen, observe, learn.

In yoga, it felt the same. I was learning something new about myself, about a culture, about who I was becoming. I found brave space to make hard decisions, to pull back, see the systems that wanted to keep me on a path with blinders on while my innate wisdom said, no!

Explore. Represents the opportunity to get still, listen, learn, observe, and develop eyes to see beyond what’s right in front of you.

Dream. Represents that untethered energy of creativity that we so often repress but in a dream runs wild and free.

Discover. Represents the process of reimagining and remembering who we truly are and the power we hold as individuals and as a collective to take care of ourselves and each other.

So when it came to a tagline for K10Yoga these three words felt right. Its about exploring, dreaming, and discovering your innate wisdom, your inner bliss, your authentic self and living that out in the world. Finding the courage to do that is often gifted on the yoga mat, in the breath, in meditation, single pointed focus and many of the 8 limbs of yoga.

I hope you’ll find some inspiration from these three words from K10Yoga, explore, dream, discover, and wear them with a continued curiosity and deep inquiry to be who you are day after day after day and know that you are worthy, enough, and loved fully!

Our classic K10Yoga tanks, tees, and other gear can be found here: